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~ FOR IMMEDIATE RELEASE ~ May 5, 2003
Pragmatic Software
PROVIDES CONTEST
SUPPORT FOR
Énergie Lighting (www.energielighting.com) is the premier organization devoted to satisfying a growing demand among architects for unique foreign lighting products. Énergie Lighting collaborates with prominent European lighting manufacturers to offer some of their most sought-after products, with ready availability throughout North America. To attract more visitors to the Énergie Lighting web site (www.energielighting.com), Énergie Lighting teamed with Architectural Lighting Magazine to offer visitors a chance to win an original Picasso painting. To enter the contest, the visitors simply navigate to the web site and provide their contact details to enter. At that time, the contestant can also Opt-In to several email communications. Énergie Lighting enlisted Pragmatic Software to help them collect the entries, provide daily statistics and provide a way of sending emails and other collateral to the contestant entrants. Pragmatic Software created a "Campaign Manager" that allows contestants to sign up for the Picasso give away on-line. Once entered, Énergie Lighting personnel can download contestant information to a spreadsheet and import it into their contact management system. The Campaign Manager also allows Énergie Lighting personnel to send emails to the contestants that "Opt-In" to the Énergie mailings. As emails are sent, statistics are collected showing how many emails were sent and who the recipients were. The Campaign Manager also sends a daily email to Énergie Lighting executives specifying how many contestant entries were submitted in the last day, each day for the past 7 days, and statistics for each month of the contest. Upon completion of the contest, Énergie Lighting will hire an independent company to draw the winner of the Picasso painting. "The goal of the Campaign Manager was to provide a reliable method for collecting entries and providing a simple mechanism for Énergie Lighting executives to determine how well the campaign is progressing", says Steve Miller, President of Pragmatic Software. "We achieved our goal - the Énergie Lighting executives are very happy with the solution we delivered for them.", adds Miller. Founded in 1992, Pragmatic Software Company, Inc. based in Denver, Colorado is an Internet software company that provides software products, web-based professional solutions and software consulting services. For more information on Pragmatic Software, go to www.PragmaticSW.com or contact Lynn Cranford at (800) 773-7785. To see an on-line copy of this press release, navigate to http://www.PragmaticSW.com/Press Releases/PressRelease-0030.htm. |
